Lazy Oaf has allowed us a sneak peak into behind the scenes of their latest lookbook, Don’t Hug Me I’m Scared. The cute quirky designs feature lots of colour blocking on casual ’90s hip-hop inspired designs.

It’s not just the models that graced the set, but also little fuzzy creatures that look as if they’re straight out of Sesame Street. These friendly faces; although not quite smiling—are printed on the oversized jumpers, t-shirts and even a backpack.

The style is scheduled to be available from January 22, so keep your eyes peeled on Lazy Oafs website until then. But for now, check out the behind the scenes video above.

• Words: Mikaela Ortolan